Tag Archives: Statistics

The Uncertain Science of Certainty | 16th July 2025

How are scientific opinions formed? How do we converge on the truth? And once we get there, how should we try to convince others?

Microscope, books, magnifying glass: The search for proof
Proof?

On Wednesday 16th July, PubSci is delighted to welcome Professor Adam Kucharski – epidemiologist, statistician, and bestselling author of The Rules of Contagion – to talk about the crucial ideas behind his new book, Proof: The Uncertain Science of Certainty. Proof explores methods we can use to get closer to what’s really happening, and what happens when these methods fail.

With very few tickets remaining, book your place now, or read on to learn more.

A magnifying glass with inspecting some words

Throughout history, scientific progress has relied on establishing fact from fiction. For millennia, the reasoning went: achieve logical perfection and be rewarded with ultimate, universal truth.
But demonstrating that a new medical treatment works, persuading a jury of someone’s guilt, or deciding whether to trust a self-driving car requires us to weigh up noisy, uncertain evidence.

So, is there more to proof than axioms, theories and scientific laws? Now, more than ever, we need to understand what “Gold Standard Science” really means – and what it doesn’t. Come to PubSci on Wednesday 16th July to explore the art and science of certainty with Adam Kucharski, and discover what links wine and university exams, royalty and Guinness, cricket and robot racing.

Ranging across science, politics, philosophy and economics to explore how truth emerges and why it sometimes falters, Proof is described by New Scientist as “a life raft in a sea of fake news and misinformation.” Don’t miss this unique opportunity to hear bestselling author and award-winning science communicator, Prof Adam Kucharski at PubSci.

Copies of Proof will be on sale at the event.

Book cover for PROOF - The Uncertain science of Certainty

Book your place now, or read on to read about this month’s speaker. 

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PubSci talks are pay-what-you-can – you can make a contribution when booking on Eventbrite or as a cash contribution on the night. Join us for another round of Sipping, Supping Science… in the pub.

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About the speaker

A man with a short beard wearing a shirt with a buttoned collar
Prof Adam Kucharski

Adam Kucharski is Professor of Infectious Disease Epidemiology at the London School of Hygiene & Tropical Medicine, focusing on making better use of data and analytics for epidemic preparedness and response. This includes large-scale studies of social behaviour and immunity.

A mathematician by training, his work on global outbreaks includes Ebola, Zika and COVID-19, and he has produced real-time analysis for governments and health agencies around the world.

Professor Kucharski has published over 130 scientific papers, including a 2016 piece for Nature on the epidemiology of fake news which has been cited almost 300 times in scientific literature. He is a TED senior fellow, and winner of the 2016 Rosalind Franklin Award Lecture and the 2012 Wellcome Trust Science Writing Prize.

His popular science writing has appeared in Wired, Financial Times, New Scientist, Scientific American, The Times and The Observer. His 2020 book,The Rules of Contagion – written just before the global COVID pandemic hit – was a Times, Guardian and FT Science Book of the Year, and his 2016 Royal Institution talk on The Science of Luck has been viewed nearly 4 million times.

Proof: The Uncertain Science of Certainty was published by Profile Books in March 2025.

PubSci is delighted to welcome Adam as the latest speaker in our 2025 talks programme.

10 international book covers for The Rules of Contagion
International editions of ‘The Rules of Contagion

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Keep Up With Future Events

To make sure you don’t miss out on future events, subscribe to our Google Calendar to be the first to know when new talks are scheduled, and follow PubSci’s events on Eventbrite to be notified when tickets are available. You can also sign up to our own mailing list on any page on this site.

Posted by Richard Marshall, PubSci organiser and host.

PubSci: Sipping • Supping • Science

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About PubSci talks

PubSci is organised and hosted by science communicator, Richard Marshall, assisted by Mike LucibellaEvents are held upstairs at the Old King’s Head, near London Bridge tube. No specialist knowledge is required, just curiosity. Doors open at 6.30pm for a 7pm start. Talks run for ~45 minutes and are followed by a Q&A session. The Old King’s Head has a happy hour before 7pm, and the kitchen serves excellent pub grub.

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Support PubSci

There is no charge for attending PubSci talks, but we have a cash whip-round to cover expenses on the night – consider it “Pay What You Can Afford”. As few of us carry cash these days, you can make a donation when registering for ticketed events with Eventbrite. Please help us continue putting on events. PubSci has no other source of funding.

The evolution of humans from sitting in a chair to talking about science in a pub (after Darwin)

We aim to keep PubSci accessible for all, although it is unsuitable for under 18s as we meet in the function room of  a pub. Regrettably, there is no wheelchair access. 

You can find all our links on our LinkTree.

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Text reading "Proof, the art and science of uncertainty"
Is certainty as much Art as Science?

We generally hold events on the third Wednesday of the month, upstairs at the Old King’s Head near London Bridge Underground (Borough High Street east side exit). Join us every month apart from December for a regular dose of Sipping, Supping & Science.

Address:

The Old King’s Head (upstairs room)
King’s Head Yard
45-49 Borough High Street
London SE1 1NA

PubSci Online | Dr Brock Craft: Picture This – Why Data Visualisation Matters

On 30th April, PubSci is delighted to welcome Dr Brock Craft, our third speaker of the 2021 programme, for a talk titled Picture This – Why Data Visualisation Matters in which Brock explains how data visualisation can be powerful, beautiful, and a matter of life and death.

space-shuttle-challenger

On 28th Jan 1986 the space shuttle Challenger exploded shortly after lifting off from the Kennedy Space Center. Could better data visualisation have prevented this disaster? (AP Photo/Bruce Weaver, File)

Talk Details

Data is all around us – now more than ever as we navigate a pandemic in daily charts, and we struggle urgently to weigh covid-19 fatalities against the lesser risk from vaccination. But data is more than tables of figures; how we present and visualise data can have literally life-or-death consequences for how we understand it, how we interpret it, and what patterns we discern in it.

Dr. Brock Craft is an Associate Teaching Professor in the Department of Human Centered Design & Engineering at the University of Washington. He specialises in Information Visualisation, Human-Computer Interaction, Physical Computing, and Learning Design.

In this talk he will demonstrate why data visualisation matters to everybody, how there is genuine beauty to be found in data, and how a simple data visualisation could have prevented the Challenger Space Shuttle Disaster.

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brock-caft-hcdeDr Craft has spent much of his career finding innovative ways to represent data in appealing, accessible, or aesthetically pleasing ways. Associate Professor at the University of Washington since 2015, Brock was previously Lecturer in Physical Computing, at Goldsmiths, University of London and programme founder/Senior Tutor on the MA in Information Experience Design at Royal College of Art, London.

He has a Master’s in Human-Computer Interaction (HCI) from DePaul University, Chicago, and a PhD in Data Visualisation from University College of London Interaction Centre (UCLIC)

In 2007 Brock helped form Tinker London, a design consultancy focused on creating products that bridge the digital and the physical worlds. As a partner at Tinker, Brock designed products and experiences for high-profile clients including Sony, Nokia, The Evening Standard and the BBC, often using data visualisation techniques to create appealing visual representations.

Bridging his industry work with teaching and learning, Brock served as a research fellow at the London Knowledge Lab, where he focused on Learning Design, tools for pedagogy design, technology-enhanced learning, and interactive learning objects. “I have been investigating how people interact with technology and working to make it better for my entire career.”

Brock is the author of Arduino Projects for Dummies (2013) and co-author of Raspberry Pi Projects for Dummies (2015), both published by John Wiley & Sons

He is also creator of the Brockenspiel – a musical instrument that turns bar codes and magnetic swipe cards into music played on tubular bells, as featured on the BBC.

3_nightingale-mortality

Florence Nightingale’s famous Rose (or “Wedge”) Diagram of the Causes of Mortality in the Army of the East”

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Viewing the talk: Virtual PubSci is hosted live online via Zoom. We also stream events live on our YouTube channel where they remain available for at least 28 days.

Like all our events, this talk is free to attend, but you will need to register with Eventbrite to access Zoom. We have included the option to donate a small amount when you register to help cover web hosting fees etc.

Ticket sales go live at noon on Saturday 10th April. You’ll receive a confirmation email; the Zoom link is emailed on the day of the talk and available in the eventbrite online event page at the event start time.

More details on the event registration page.


Important Note: We aim to make our events accessible to all. You don’t have to pay, and you don’t need to install Zoom – Zoom can be run in a browser and events are streamed on the PubSci YouTube channel. Anybody wishing to support PubSci in our science communication can choose to make a donation when registering with eventbrite or contribute to our PayPal money pool, which goes directly to keeping PubSci online.

Please check our Future Events page where you can also subscribe to our iCal feed and don’t forget to check out our downloadable PDF schedule, which includes confirmed speakers with dates TBC.